Success in Social Media requires a focus on results, thinking strategically and executing tactics that achieve tangible results like additional sales, reduced marketing costs, faster velocity of sales, reduced lead generation costs and reduced support costs.

Answer your questions about:

• Brand Management:  Privacy, etiquette, employee conduct and social network engagement plans for Twitter et al.
• Time & Resources: Planning what you need. It's not as much time and human resource as you think.
  
• Strategy: Tie your social media presence to measurable business objectives.
• Tactics: Proven ways to reach your audience on Twitter, Faceboo, Youtube & more.

Previous Clients & Testimonials

“

 Kunal's approach was refreshing. From the outset he was results oriented, and his ability to quickly understand our business (www.firstin.co.nz), allowed us to prioritise the improvement of the crucial components of our offer. The result: The implementation was quick, and Kunal's recommendations represent a significant part of the 250% growth we have experienced over the last 5 months. Kunal's involvement, was a great investment - he has implemented a new approach in how we relate to our customers, and it has paid off.” Mather Duder, Director, Firstin.co.nz

 “Kunal is highly Internet savvy. He has an excellent understanding of web trends which is very valuable to many companies in today's market. Kunal is a self-starter who is capable of seeing an idea through from conception to execution.”
Daniel Robertson, CEO, Fishpond

“Kunal is a very a reliable, super intelligent guy who people like to work with. He is a very straight shooter who doesn't get carried away with any hype, and he executes well. I would work with him at anytime in the future.” Stephen Weir, Founder, Yobu.jp 

About Kunal
Kunal Kripalani is a Social Media Strategist with a track record of success in online marketing. (See testimonials below.) He helps online businesses become more popular and profitable. This includes the creation of Social Media Marketing Strategy that is clearly tied to measurable KPIs. Over the last 5 years Kunal has helped build the number one online retailer in Australasia: Fishpond.com.au, the number one daily deals website in New Zealand: Firstin.co.nz and The number one online invitations website in Japan: Yobu.jp. Email Kunal

For a social media consultation:

kunal@socialtalk.asia

Specific Subject Areas

• SEO: Boosting your search engine visibility with Social Media
• Campaign Creation: Finding Your Audience, Talking To your Audience and Achieving Critical Mass
• Promotions:  Sweepstakes, Quizzes, Polls etc.
• Sponsored Conversations:  Paid Product Placement in Social Media
• Online Reputation Management: Knowledge is power - Monitoring solutions that keep you ahead of the competition.
• Integrated Social Media Campaigns: How to build social media into a broader marketing campaign.
• Cross Promoting Your Social Media: Leveraging your assets on Twitter, Facebook, Youtube, Flicr etc.

• PR: Writing press releases that are optimized to give you maximum referencability
• CRM: Real time customer service and how to handle complaints in the public domain.
• Game Mechanics: Leveraging the addicitiveness of social media to foster your community

• Youtube: Video killed the radio star. Creating and promoting your video content
• Flickr: A picture drives a thousand clicks

• Blogging with a purpose: Who, What, When and Why
• Research, Market Testing & Consumer Insights
• Monitoring and Measuring your Social Media Footprint
• Answers to your Social Media ROI Questions

• Resource Requirements: Boosting effectiveness to minimize resource requirements
• Dealing with Information Overload: Staying on top of this rapidly evolving space.
• Email: Promoting your social media properties through newsletters
• Facebook: Fan Pages, cultivating community, increasing visibility, owning your niche, relevant case studies
• Twitter: Customer service, promotions, branding, research, Twitter etiquette, relevant case studies

To start the conversation, contact me:

NZ: +649 889 3792

kunal@socialtalk.asia